Marketing Management Online Books Lists

List being maintained by UPenn Library

http://2012books.lardbucket.org/  - Big list of management books available under creative commons. Pdfs for download


https://opentextbc.ca/

Updated  11 November 2016,  13 February 2012

Mastering Strategic Management by Dave Ketchen and Jeremy Short

Visit

http://2012books.lardbucket.org/books/strategic-management-evaluation-and-execution/



Publication of Flatworld Knowledge. They are providing online free editions of all the books they are publishing. The books are authored by professors of reputed universities and go through the full editing process.
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Table of Contents

• Chapter 1: Mastering Strategy: Art and Science
• Chapter 2: Leading Strategically
• Chapter 3: Evaluating the External Environment
• Chapter 4: Managing Firm Resources
• Chapter 5: Selecting Business-Level Strategies
• Chapter 6: Supporting the Business-Level Strategy: Competitive and Cooperative Moves
• Chapter 7: Competing in International Markets
• Chapter 8: Selecting Corporate-Level Strategies
• Chapter 9: Executing Strategy through Organizational Design
• Chapter 10: Leading an Ethical Organization: Corporate Governance, Corporate Ethics, and Social Responsibility

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http://catalog.flatworldknowledge.com/catalog/editions/2076



Research Papers

FIRM, STRATEGIC GROUP, AND INDUSTRY INFLUENCES ON PERFORMANCE
JEREMY C. SHORT, DAVID J. KETCHEN, JR., TIMOTHY B. PALMER
and G. TOMAS M. HULT
Strategic Management Journal, 2007
https://global.broad.msu.edu/hult/publications/SMJ07a.pdf


Updated 11 November 2016,  11 February 2012